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Schering-Plough yeast infection drug goes O-T-C NEW YORK–The first drug for vaginal yeast infections approved as an over-the-counter product is being marketed by Schering-Plough HealthCare Products in what the manufacturer sees as a $100 million category this year. The firm is a subsidiary of Schering-Plough Corp.
A much larger competitor, a medical condition that wasn’t discussed in public, and only a three-month window of exclusivity were the major ones. Here’s how a successful strategy was put together and implemented. It sounds simple. A prescription product was about to be approved for over-the-counter sale.
Schering takes lead with Gyne-Lotrimin
LIBERTY CORNER, N.J. - Schering-Plough HealthCare Products has laid claim to the lead in the new O-T-C vaginal yeast infection category, which could top $400 million by 1995, with Gyne-Lotrimin.
Sales of the product since it switched over to O-T-C status from prescription status four-and-a-half months ago have far exceeded projections, according to a company spokesman, tripling the drug’s entire 1990 prescription sales.
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